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If you
require a course that is not listed on the programme, we can adapt
one of our unique, tailor-made training modules to whatever you
require.
You
can
- Find
out what public relations is
- Learn
how to:
- Write
news releases and features
- Produce
leaflets, newsletters and so on
- Manage
events such as news conferences, facility visits and exhibitions
- You
can also learn
- How
the Internet can transform your public relations work
- How
to commission or develop your own web site
- You
can update yourself on
- Corporate
public relations management
- Issues
and crisis management
- Internal
communication strategy and techniques
- Marketing
support and financial public relations
- Sponsorship
- Lobbying
and pressure group activity
Public
relations and advertising:
what's the difference?
Boy
meets girl and he tells her how wonderful he is: that's
advertising.
Girl
seeks boy out because others have told her how wonderful he is:
that's
public relations.
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